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If you are an HVAC service company trying to grow your business, you need to show up in the top 7 listings of the Google Places search for Heating and Air in your area. Let us help you get found online for google places HVAC searches.
If you are a plumber trying to grow your business, you need to show up in the top 7 listings of the Google Places search for Plumbers in your area. Let us help you get found online for google places plumber searches.
Social Media Marketing
Most small business owners don’t see the need for social media marketing when it comes to their business. Hopefully, we can convince you otherwise. Social media is changing society. Not quite sure what social media is? Have you heard of Facebook and Twitter? If so, then you are halfway there.
Why should you use social media marketing? Well let’s start by looking at the numbers of potential customers that you can reach at little to no cost through social media. There are 750 million active Facebook users (and growing) and over 200 million tweets posted on Twitter every day. That’s a lot of conversation going on between your customers. What if some of that conversation included you and your business?
Social media marketing is a great way to engage your customers and make them feel that you know each one of them personally. Think “Mayberry” where people say hey from the front porch, or “Cheers” where everyone knows your name. The personal touch makes a difference. This can all be wrapped up under the customer service umbrella that your business provides. Social media marketing can allow you to enhance your brand and get it out in front of more people. It increases your name and brand recognition and fosters goodwill.
Still not sure that social media is for you? Well consider these statistics:
The beauty of all of this is you can start with just a few customers. Provide a great experience or send out a good deal to your valued customers through social media marketing. If you do a great job, those customers will “share” that experience on Facebook or “retweet” it.
If you feel overwhelmed by social media marketing, call the team at Southern Web Presence for help.
What is the big deal about local search? Well, the Yellow Pages are dying a slow death. Newspapers and magazines are struggling to maintain subscribers. More and more consumers are turning to the web – either internet or mobile – to get their information. This includes directory listings, phone numbers, etc. Your customers are using local search.
If you don’t think that users perform local search on a regular basis – THINK AGAIN. In 2010, Google confirmed that 20% of all searches were for local products and businesses. Put another way, 2.8 billion (with a B) searches each month are targeted locally. That was in 2010 and the numbers are growing. The numbers for mobile phone searches are even more impressive. 40% of all mobile phone searches were for local businesses. And local search results in very targeted traffic.
Google is the leading architect for future search access. Bing follows right behind. They define the landscape, and the rest of us have to fall in line and play by their rules if we want to be seen and heard. Will it keep changing? You bet, and you do not want to be miles behind your competitors playing catch-up. If you are not on Google Places and Bing Business now, you are already late leaving the starting block.
Take a look at a sample Google search for a local business market. This is Google Places. This is what your customers will get when they are looking for you.
Local Search Listing Example
Notice anything else? That’s right. Only 7 businesses make the first page of Google Places. Think about the impact of this. Consumers have been trained to know that Google gives you the most popular and helpful search results on the first page. In fact, most searchers never bother to look beyond the first page of search results.
Being on the first page of Google Places search results is a great gig for those who get it.
So where are you? Go ahead find out. Use Google and Bing to search for your business. Don’t search by your business name because few people will look for you that way. Look for your market. Example: search for “cityname chiropractor” or “cityname plumber”. Where are you?
If you are not in the Google Places or Bing Business results at all, it’s time to get cracking. If you are in spot number 7 (maybe even 6) on page 1, then you better be looking over your shoulder because your competitors will be snapping at your heels.
This is the future of advertising your business. Don’t be left behind. You need to establish your visibility and position now. It’s much easier to keep up with the changes as they happen rather than joining the party long after the train has left the station. Establish your place in local search now.
If you are doing business in a large city like Atlanta SEO is vital to your survival. Search Engine Optimization or SEO is all about getting organic search results. When your business shows up in the search results based on a search term that someone enters, that is an organic search listing. You haven’t paid to have your ad displayed. Instead, your site is optimized so that it shows up naturally. Ranking high in the organic search results is gold. You need an Atlanta SEO expert to help you get there.
The benefits of a highly optimized web presence are many. First and foremost, studies show that online searchers will mostly click on the first two listings of search results. The first listing on page one, generally averages over 40% of the clicks for any search.
Atlanta SEO Traffic By Google Page Rank
This makes it obvious that your small business needs to have a web presence and your presence needs to be optimized for easy search results. No one can promise that you will be page one, first result of Google or Bing. Achieving the number one listing is difficult. It takes a lot of work to reach the number one spot and it takes even more ongoing work to stay there. Once you hit the number one spot, there is always someone just over your shoulder who is ready to push you out of the way.
Generally, your goal as a small business should be to create good content with careful search engine optimization baked in. Good content that provides useful information to your customers is key and should not be overlooked in favor of loading your site with SEO keywords! With comprehensive efforts, you should target multiple pages from your website for page one of the search engines. While you may not reach the number one spot, multiple listings on page one will almost certainly work in your favor.
In addition to increasing your organic search results, search engine optimization contributes to the overall factors that determine your rankings in Google Places (Maps) and Bing Business (Maps). If you don’t know why you should worry about your rank in Google Places, check here. Anyone doing business in Atlanta or the surrounding areas knows that this is a competitive market. Getting found online requires working on your Atlanta SEO so that you will rank above your competitors.
If this is overwhelming, we understand. Let the experts at Southern Web Presence provide you with a free consultation that will explain to you where your business ranks currently and how your business compares to your competitors. We love to educate and firmly believe that you need to understand the new realities of internet marketing in order to survive. Call today or request a free analysis by email today and let Southern Web Presence help you with your Atlanta SEO rankings.